How to make your videos go viral: A simple guide

Ever wondered how videos go viral? Here is a look behind the curtain at how we made three of our videos hit millions of views.

Video Stats:

• 7.8M views — Don’t wet your toothbrush
• 2.4M views — Don’t rinse your mouth
• 9.1M views — What are tonsil stones?

Here is the simple breakdown of why these videos worked:

1. Hooks that trigger controversy

It is no secret that people love to comment on things that spark debate or challenge norms. By starting with a hook that gets people talking, you instantly increase engagement.

✅ Example: “Don’t rinse your mouth” — it is a strong statement that makes viewers want to react, share their own thoughts, and question the information.

2. Topics that are gross, trendy, or impossible to ignore

When the topic is gross, trendy, or just too interesting to scroll past, it gets attention. People are naturally curious about things they do not fully understand, like tonsil stones.

✅ Example: Tonsil stones are weird and gross. People cannot stop watching to figure out what they are and how to get rid of them.

3. Content that is either useful or fun to watch

Whether you are sharing valuable tips or just creating content that is fun and easy to watch, you have to give the audience something they can grab onto. If it is not useful, make it entertaining.

✅ Example: “Don’t wet your toothbrush” might seem trivial, but it sparks curiosity and serves a purpose. It is educational and shareable.

And then… we waited

Here is the catch — this was not luck. These three videos were the result of hundreds of others. We posted daily, tested daily, and fine-tuned everything based on what worked.

A strong hook and good information definitely help, but what really makes it work?

Doing it over and over again.