How to name your dental clinic (without screwing it up)

Naming your dental clinic isn’t as simple as picking something that sounds good. Here’s our 3-part framework to help you get it right:

1. It has to make freaking sense

‍Start with a story, color, or vibe you actually care about.

✅ Dr. Anwar loved the color green, the feeling it creates, and how rare it was among competitors. That choice guided everything.

2. It has to be practical

‍Check domains, word meanings, and trademarks.
Tools we use: ChatGPT, Thesaurus, GoDaddy, USPTO.

✅ We explored green-related names like Aloe and Greenie, then landed on Canopy.

3. It has to be exciting

‍“Sunnyvale Dentist” works for SEO, but it’s not a brand.

✅ Canopy felt a bit flat. We played with Canopi, added Kids. Then, Kanopi Kids was born - playful, catchy, and pediatric-friendly.