Stop wasting your ad budget: use conversion landing pages
There’s something deeply satisfying, almost therapeutic, about explaining marketing concepts using common-sense metaphors. Maybe it’s the moment when all the complexity gets stripped away and you realize, "Oh. That actually makes sense."
This one’s about conversion landing pages, and why your ads probably aren’t working as well as they could.
How most agencies burn your ad budget
Ad for a specific offer → Homepage → The user has to figure out what they clicked on in the first place.
🥚 Metaphor:
You see a poster for a discount on white eggs → You walk into the store → Now you have to find the egg aisle, then hunt down the white eggs.
The attention, the offer, and the urgency all get lost. The user bounces.
How better (but still lazy) agencies do it
Ad for a specific offer → Related service or product page → The user lands on the right category, but the offer is either buried, hard to find, or missing altogether.
🥚 Metaphor:
You see a poster for a discount on white eggs → You walk into the store → The egg aisle is right at the entrance, but you still have to dig around for the white ones.
You’ve reduced some friction, but the user still has to work to get what they came for.
The right way to do it: a true landing page
Ad for a specific offer → Landing page that’s built for that exact offer → The user immediately sees what they came for, with one clear call to action.
🥚 Metaphor:
You see a poster for a discount on white eggs → You walk into the store → The white eggs are sitting right in front of you, ready to grab.
No scrolling, no guessing, no distractions. Just results.
This is how you stop wasting ad dollars
If you're running dental ads and sending people to your homepage, you're not just making things harder for your patients. You're making things more expensive for yourself.
Every extra click or moment of confusion is a leak in your budget.
Build landing pages that speak to exactly what people clicked on.
Make it simple. Make it obvious. Make it easy.
