Three questions to ask your marketing agency right now

If you're spending money on ads or SEO, you need to know what you're getting in return. And no, "we got some clicks" is not an answer.

Ask your agency these three questions at your next meeting.

If they can't answer clearly and quickly, it might be time to reconsider the partnership.

1. How many website visitors did our ads and SEO bring this month?

This is the starting point. You need to know whether traffic is growing and where it's coming from.

2. How many events did those visitors trigger?

Are people clicking the book buttons? Calling your office? Submitting a form or email? These are real signals that show whether your traffic is engaged or not.

3. How many of those people actually booked?

This is the most important question. It can be harder to track, especially with phone calls, but online booking should be trackable. Your agency should show they care about results, not just reports.

If they can't answer 1 and 2 right away, that’s a red flag

Those two should be ready to go at all times. If your agency fumbles around or avoids them, they probably have no idea if your ad spend is working — and that’s a problem.