
Dr. Raja shared how much it means to her and her team when we listen — really listen — to what matters to the patient.
Spend 80% of the consultation listening.
Only 20% should be about your solution.
→ Why are you considering this treatment?
→ What’s bothering you, and how is it affecting your life?
→ What’s your biggest concern about moving forward?
Don’t jump into the pitch.
Ask. Listen. They’ll tell you everything you need to know.