What above-and-beyond client care actually looks like

There’s a reason I obsess over every detail of a project, and this mascot is the perfect example. The little green guy you see in the video? That took six months to bring to life, and I wouldn’t change a thing.

It started with a shortcut. We didn’t take it.

The first idea was simple: license a mascot that already exists. We even found one that felt perfect. But something didn’t sit right. At this stage of the company, licensing someone else’s creative work felt like cutting corners. It didn’t feel earned. It felt cheap.

So we scrapped the shortcut and decided to make our own.

From sketch to 3D – 50+ revisions later

We started with inspiration boards. Then came sketches, then full-blown illustrations. Eventually, those illustrations became 3D models. After more than 50 rounds of changes, we finally landed on what felt just right.

🟢 That’s how Chief Comfort Officer Kai was born.

Making the toy – with no clue how

Digital mascot? Check. But it didn’t feel complete until we could hold it.

We decided to build a custom toy version, even though we had zero idea how to go about it. That process deserves its own post. Let’s just say it involved a lot of back-and-forth, a lot of trial and error, and a few moments where I wasn’t sure we’d pull it off. But we did.

We ended up with a regular toy and a keychain-sized one. That alone felt like a win. Then I found out the manufacturer also makes life-sized mascots.

Let’s just say... I couldn’t help myself.

Why all this effort? Because it matters.

Throughout the whole process, I had a clear picture in my mind: the first day of filming. A kid holding the toy. A giant mascot walking into frame. A dental brand that actually felt different.

Now that everything has come to life, I can confidently say this: this is the most beautiful pediatric dental brand in the world.

And the client? 100 percent deserves it.

Meta description:
This is what real client care looks like. We built a custom pediatric dental mascot from scratch, toy and all, to create something unforgettable.

One-sentence teaser:
A six-month mascot project, 50-plus design rounds, and one giant toy – all for a pediatric dental brand that deserved more than just “good enough.”