Future Practice
Advertising

Advertising for dentists

Highly targeted campaigns designed to avoid ad spend waste. Apply budgets wisely with unique creatives and rigorous conversion monitoring.

About the service

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Process

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Company

Mobile Product Designer
Feb 2024
Present

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Startup

UI/UX Designer
May 2020
Jan 2024

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Venture

VP of Design
Feb 2018
May 2019

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Enterprise

Head of Product Design
Sep 2017
Feb 2018

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Explore our dental advertising partnerships

1. Mountain Bay Dental

From the edge of bankruptcy to a thriving practice

Dental marketing and branding doctor with patient

2. Trident Smiles Dental

$0 to $4M in 5 years with beach resort experiences

Dental marketing and branding hygienist working

3. Captain Dental

Reigniting growth with 50% more patients and SEO dominance

Dental marketing and branding 3D animation of a patient journey

1. Mountain Bay Dental

Location
Los Gatos, CA
Key results
• From near bankruptcy to new associates
• $270k to $750k in annual revenue
• 200% increase in new patients
• 10x growth in Invisalign cases
• 2.4 to 4.9 stars on Google reviews

From bankruptcy to a thriving practice

When Dr. Youseph Anwar took over Mountain Bay Dental, the practice was on the brink of bankruptcy and burdened with dismal 2.4 stars on Google reviews. After failing to see results with another agency, we stepped in as their growth partner. Our emergency saving plan focused on one clear goal: rebuilding the brand and strengthening its reputation.

We positioned Dr. Anwar as the heart of the practice, implemented review gathering systems, and built new patient funnels. As a result, annual collections grew from $270k to $750k, new patients rose by 200%, and Invisalign cases increased by 1000%. Google reviews climbed to 4.9 stars, a new associate dentist was hired, and the schedule expanded from one day a week to three.

Dental marketing and branding doctor with patient

The hero of the practice steps up and shines

Traditional ads built on discounts and bragging no longer work. Patients now look for authenticity, entertainment, and information, with conversions naturally following from brand awareness and trust. Dr. Anwar stepped up as the hero and the heart of the practice, consistently communicating our philosophy of treating patients like family.

Gentle, compassionate and informative in digital

As the hub for patient leads, the old website had three major flaws: it looked unappealing, it failed to convert visitors into bookings, and it didn’t even appear in the first 10 pages of Google for broad or niche keywords. The previous agency wasted ad spend driving people to a generic homepage or service pages overloaded with information.

With new marketing funnels, ad clicks now lead to tailored landing pages built around specific offers. On the SEO front, the website was fully rebuilt and optimized, now ranking on page 1 or 2 for most major searches. Visually, it became the place where all rebranded elements came together. The result is a lighter, more engaging, and most importantly, conversion-focused experience.

Dental marketing and branding website mobile mockupDental marketing and branding website mobile mockups

2. Trident Smiles Dental

Location
Sunnyvale , CA
Key results
• $0 to $4M revenue in 5 years
• Diamond Top 1% Invisalign provider
• Page 1 on key Google searches
• 4.9-star Google rating
• 50k+ TikTok followers

The beginning of our $0 to $4M journey

Trident's story began in 2019 with a vision to reinvent the dental experience, transforming it into a relaxing and enjoyable spa beach resort vacation. From the start, we supported that vision as Trident's partner, guiding everything from interior design and brand identity to digital experiences and patient acquisition.

At the center of this practice are Dr. Shibani Raja and Nikul Patel, a husband and wife team committed to growing Trident into a multi-location success story. In just a few years, the practice grew to $4M in annual revenue, became the top-rated dental clinic in Sunnyvale, and doubled its capacity by expanding into the space next door.

Dental marketing and branding team with owners

Content that builds trust and sells fast

People hate going to the dentist and they hate ads. We changed both by building a practice where checkups feel like vacations and ads feel like messages from a friend. Regular content shoots keep ad campaigns fresh and authentic, showing Trident in a welcoming way, and along the way we grew to 50k followers on TikTok.

Digital systems built for conversion

Digital experiences were designed with conversion as the top priority. Clean and minimal website built to keep patients engaged while reducing friction. Strategic landing pages support ongoing marketing campaigns with offers like Express Checkup or Invisalign Day, bringing targeted traffic from ads directly into tailored funnels.

SEO was developed as a long-term growth engine beyond paid campaigns. Optimized service pages secure leading rankings across the region, while blogs and link-building build authority around competitive searches like “Sunnyvale dentist.” This mix of technical optimization, content, and authority keeps Trident at the top in the most competitive markets.

Dental marketing and branding website mobile mockupDental marketing and branding website mobile mockups

3. Captain Dental

Locations
Santa Clara, CA
San Jose, CA
Redwood City, CA
Key results
• 50% increase in new patients in 2 months
• Growth enabled new location acqusiiton
• Page 1 on key Google searches

From stalled growth to unstoppable momentum

Captain Dental was a successful chain with three Bay Area locations in Santa Clara, San Jose, and Redwood City. On the surface, growth looked unstoppable, but six months before reaching out to us, revenue and new patient numbers began to decline. Market shifts and rising competition slowed momentum, and plans for new offices came to a halt.

Together with the husband-and-wife team behind Captain Dental, Dr. Doris Yao and Marshall Xu, we redesigned their brand and built reliable new patient acquisition systems. The results were immediate: new patient numbers rose by 50%, search rankings climbed to the top of Google, and the practice was ready for its next stage of growth.

Dental marketing and branding dentist working

Content that builds trust and sells fast

When it came to video content, the goal was to capture authenticity and friendliness. Captain Dental’s high standards remain non-negotiable, but worry-free care doesn’t mean poker faces or stiff interactions. Our shoots focused on “selling without selling,” producing campaigns that were profitable while driving high engagement and brand awareness.

Digital with premium look and performance

3D storytelling and high-end photography became the centerpiece of Captain Dental’s digital presence. Alongside clean UI elements, minimal iconography, and confident brand language, the digital channels were designed to back up the brand's claims, build trust, and seamlessly turn visitors into new patients.

Conversion landing pages capturing traffic from ads, combined with hyper-local SEO-optimized service pages across all three locations, formed a high-performing duo that delivered immediate results. Within two months, new patient numbers grew by 50% and all dental services and their keywords climbed to page one of Google rankings.

Dental marketing and branding website mobile mockupDental marketing and branding website mobile mockups
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