Content production for dentists
Traditional content built on discounts and bragging no longer works. Patients now look for authenticity, with conversions naturally following.
About the service
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Process
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Company
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Startup
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Venture
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Enterprise
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Explore our dental content partnerships
1. Perfect Smile
We produced 12+ months of conversion content in just 2 days
2. Trident Smiles Dental
$0 to $4M in 5 years with beach resort experiences
3. Captain Dental
Reigniting growth with 50% more patients and SEO dominance
1. Perfect Smile
20th anniversary comes with a new challenge
For two decades, Perfect Smile thrived on word of mouth, thanks to the dedication of husband-and-wife team Tim Dang and Annie Pham. But as younger generations became a crucial patient base, competitors began stealing patients online in seconds. With growth slipping and their 20th anniversary approaching, they decided to market for the first time.
Without prior marketing investments or experience, we decided to create the biggest impact in the shortest time possible. That meant an intense two-day production with their entire team, resulting in more than 30 long-form videos, 30 short-form reels, and 200 photos - over 12 months of conversion content in just two days, taking their ads, website, socials, and hiring to the next level.
Over 12 months of pro content in 2 days
Our partnership focused on three key goals. First, to boost new patient acquisition online. Second, to highlight culture and team with content that engaged potential hires, supporting hiring campaigns and a dedicated careers page. Lastly, to enrich the experience of existing patients with educational, follow-up, and holiday greeting videos.
An all-hands shoot covering 260+ assets is a big deal. We spent three days with Tim and Annie at their two locations, planning every word and angle. We learned about their journey, dedication to serving others, and how deeply they care for their team. When the day arrived, 30 colleagues, 4 patients, and 3 from our crew gave their all in return. Everyone brought their best and refused to disappoint.
Over 30 short-form vertical reels
Great selling no longer looks like selling. To capture what it’s like to visit and work at Perfect Smile, we showed it authentically instead of talking about it. Entertainment and attention became the motto of our short-form vertical content, with team interviews full of laughter, skits, dances, FAQs, and much more. See for yourself.
Authentic testimonials that build trust
Any dentist can market how great their care is. But if someone stays loyal for 10, 15, or even 20 years, you know the practice is doing something right. We made sure participants felt no pressure in front of the camera and guided the interviews as natural, curious conversations. Their affection for the team and brand came through in the most genuine way.
Staff testimonials to level up hiring campaigns
Production days are the ultimate culture test: 30+ people with no camera experience and 260+ visuals to capture, a perfect recipe for tension. But not at Perfect Smile. The team spirit and passion we hoped for came through on video and behind the scenes. Everyone was supportive, stuck to the plan, and it was clear they genuinely enjoy spending time together.
Over 30 long-form horizontal videos
While much of our work highlighted the overall experience, most of our long-form content focused on key services and their benefits. Invisalign videos showcased remote dental monitoring and in-face visualization, while implant videos explained the planning process and trusted suppliers. And of course, we can’t forget the cool drone shots in our office tour.
2. Trident Smiles Dental
The beginning of our $0 to $4M journey
Trident's story began in 2019 with a vision to reinvent the dental experience, transforming it into a relaxing and enjoyable spa beach resort vacation. From the start, we supported that vision as Trident's partner, guiding everything from interior design and brand identity to digital experiences and patient acquisition.
At the center of this practice are Dr. Shibani Raja and Nikul Patel, a husband and wife team committed to growing Trident into a multi-location success story. In just a few years, the practice grew to $4M in annual revenue, became the top-rated dental clinic in Sunnyvale, and doubled its capacity by expanding into the space next door.
Beach-themed dental experiences
We designed Trident’s environment to feel clean and anxiety-free. A white minimal interior with accents of Trident Ocean Blue set the tone, while first impressions came through massage chairs and refreshments. To extend comfort, we added spa-inspired touches like overhead TVs, blankets, lip balm, and lavender hot towels.
Consistency was built into every detail, from hiring friendly personalities through tailored campaigns to aligning embroidered uniforms. The beach theme carried through the space with coastal art and treatment rooms named after exotic destinations like Bora Bora and Maui, creating a seamless patient experience that felt more like a resort than a dental clinic.
Content that builds trust and sells fast
People hate going to the dentist and they hate ads. We changed both by building a practice where checkups feel like vacations and ads feel like messages from a friend. Regular content shoots keep ad campaigns fresh and authentic, showing Trident in a welcoming way, and along the way we grew to 50k followers on TikTok.
3. Captain Dental
From stalled growth to unstoppable momentum
Captain Dental was a successful chain with three Bay Area locations in Santa Clara, San Jose, and Redwood City. On the surface, growth looked unstoppable, but six months before reaching out to us, revenue and new patient numbers began to decline. Market shifts and rising competition slowed momentum, and plans for new offices came to a halt.
Together with the husband-and-wife team behind Captain Dental, Dr. Doris Yao and Marshall Xu, we redesigned their brand and built reliable new patient acquisition systems. The results were immediate: new patient numbers rose by 50%, search rankings climbed to the top of Google, and the practice was ready for its next stage of growth.
Consistency online, offline, everywhere
Take a moment to focus on our new brand photography below. The attention to detail and patient experience stays consistent both online and offline. Wooden accents warm the clean white interior, leather seating adds a touch of luxury, and flawless hygiene and advanced technology complete the setting.
Before producing content, we oversaw the replacement of old brand touchpoints. The new identity now shines across interior and exterior signage, embroidered uniforms, and print assets, ensuring a cohesive and premium presence throughout. Even the smallest details, from patient forms to office décor, were aligned to create consistency at every level.
Content that builds trust and sells fast
When it came to video content, the goal was to capture authenticity and friendliness. Captain Dental’s high standards remain non-negotiable, but worry-free care doesn’t mean poker faces or stiff interactions. Our shoots focused on “selling without selling,” producing campaigns that were profitable while driving high engagement and brand awareness.
