Video shoots are a litmus test for your culture

A content shoot will always reveal what kind of team dynamic you really have. Why? Because the conditions are perfect for stress, nerves, and tension.

Here’s what gets tested 🔬

• 30 or more people with different opinions and preferences
• 40 plus videos to shoot, each with multiple takes
• Most staff are doing this for the first time, reading scripts on camera and feeling nervous
• It’s not a normal workday. How do people interact when routines are off?
• The bosses asked everyone to do this. Are they leading by example or just watching?

And here’s what I witnessed at Perfect Smiles 🧪

• Nervous staff got encouragement from their teammates. People cheered each other on between takes
• Everyone respected the shoot plan and schedule. That only happens when leadership clearly communicates why it matters
• You could feel the genuine friendships. People clearly care about each other and hang out outside of work
• The bosses were rockstars. Morning pep talk, lunchtime pep talk, wrap-up thank you. They organized lunch and showed up in every video

What came out of it

✅ A full 12 months of video content
✅ And a great reminder for me that I get to work with some of the most calm, collected, and kind pros in the industry